Effective Date: 20/11/2024
Last Updated: 20/11/2024

PW Marketing ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, www.pw-marketing.com (the "Site"), in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our Site.

1. Information We Collect

We may collect the following information:

a. Personal Data

Personal data refers to information that identifies you as an individual, such as:

• Name
• Email address
• Phone number
• Business information (e.g., company name, role)

b. Non-Personal Data

Non-personal data includes:

• IP address
• Browser type and version
• Device information
• Pages you visit on our Site
• Referring website or search terms
• Time and date of access

c. Cookies and Tracking Technologies

We use cookies and similar technologies to collect data for analytics, performance monitoring, and personalisation. For more details, see our Cookie Policy [link to cookie policy if applicable].

2. How We Use Your Information

We process your data under the legal bases outlined in the UK GDPR, including:

• Consent: When you provide consent for specific purposes (e.g., subscribing to newsletters).
• Contractual Obligation: To perform obligations under a contract, such as responding to inquiries.
• Legitimate Interests: For our legitimate business interests, such as improving our services and marketing.
• Legal Obligation: To comply with applicable laws and regulations.

We may use your data for:

• Operating and maintaining the Site.
• Responding to your inquiries or requests.
• Sending newsletters or marketing communications (with your explicit consent).
• Conducting analytics to improve our services.

3. Sharing Your Information

We do not sell or rent your personal data. However, we may share your information with:

• Service Providers: For hosting, analytics, payment processing, and other essential services.
• Legal Authorities: If required by law or to protect our legal rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request corrections to inaccurate or incomplete data.
• Erasure: Request the deletion of your personal data ("Right to be Forgotten").
• Restriction: Request a restriction on how we process your data.
• Data Portability: Receive a copy of your data in a structured, machine-readable format.
• Objection: Object to the processing of your data for specific purposes, such as direct marketing.
• Withdraw Consent: Withdraw consent where processing is based on consent.

To exercise these rights, please contact us at peter@pw-marketing.com. We may require verification of your identity before fulfilling your request.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. When no longer needed, data will be securely deleted or anonymised.

6. Data Security

We implement appropriate technical and organisational measures to safeguard your personal data. However, no transmission over the internet can be guaranteed as entirely secure. You use the Site at your own risk.

7. International Data Transfers

If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent measures.

8. Children’s Privacy

Our Site is not intended for children under 13, and we do not knowingly collect personal data from them. If you believe we have collected data from a child, please contact us, and we will take appropriate steps to delete it.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:

• Email: peter@pw-marketing.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not handled your data in accordance with applicable laws. For more details, visit https://ico.org.uk/.

This Privacy Policy reflects the requirements of UK data protection laws as of 20/11/2024.